KPMG & Naiveli & Associates
Our character is determined by our behaviour in times of trouble. Tropical Cyclone Winston calls on us as Fijians to care for our community, for our neighbour, for our fellow citizens.
On Saturday March 5th, thousands of people turned up at the Sukuna Park to watch more than 40 of Fiji’s best performing artists who are members of the Fiji Performing Rights Association, perform their hits.
While watching, the concert goers, mostly families gave cash freely at the call of the team of organisers who put the Rise Up Fiji Concert together within 5 days.
Event organiser Seru Serevi said the FPRA and its staging partner, Stage Tech put the event together because the musicians wanted to do something to help.
“We knew that ordinary people on the streets, people living in Suva who have families in the affected area and music lovers wanted to do something.”
“It is the way we are as Fijians – to reach out to others in their time of trouble and be there for them even if we have only a little to give.”
Seru said the FPRA and Stage Tech approached the Suva City Council for a central venue which was given right away.
“We then sat down and called many people and these organisations did not even hesitate when we contacted them for sponsorship: Digicel, Rosie Tours, the Grand Pacific Hotel, Infinity Events, Fiji Lasers Smoke and Mirrors, KPMG & Naiveli & Associates and Orange Productions.”
Serevi said that most of the big musicians In the country considered themselves lucky that most of their operations weren’t affected by TC Winston.
“We can afford to continue our routine and our daily lives. So we will do that but only after first supporting those we can reach with help.”
“Some of our greatest contemporary musicians come from Koro Island, Taveuni and Rakiraki – which bore the brunt of TCWinston.”
“We simply could not sit around and watch as they lost everything they had. So we helped the best way we knew how – with music.”
“It is important that the rest of us in places which were not affected continue to do our best in whatever area we work in. It is time to rebuild our industries so we have the resources to continue to help our brothers and sisters in devastated areas.
The Rise Up Fiji Appeal decided it would give the proceeds of the concert to the Governments efforts so it could support the long work of rebuilding our nation.
“We are grateful that the Prime Minister is available to receive the donation personally because this money is not from FPRA or from any of the organisations who lent a hand, this money is from ordinary people, the citizens of Fiji who came to the concert.
We know the power that music has to open up hearts and we are just grateful to the citizens of Suva, the nearby businesses who heard our music and answered our call to give.”