THE build-up to the 2016 Fiji Performing Rights Music Awards has been boosted with the recent announcement of a $60,000 naming rights sponsorship by TABS Investment, a small local business which supplies components to make the renowned guitar brand, Taylor Guitars.
The company is this year’s major sponsor of the FPRA Music Awards.
Company managing director Uluibau Tabete said TABS Investment was eager to be involved with the music community and demonstrate its support towards the development of the music industry.
“It is only natural that we support music given that our work is to do with facilitating great musical talent,” Mr Tabete said.
“Fiji is a small country and our resources can’t be compared with other bigger landmass countries so I believe we can provide with high value Fijian products.
“It is a similar situation for music I believe. We can’t compare with the resources that musicians abroad have, but with the right support and the right mechanics, we can show the unique sound that is Fiji Music.”
FPRAMA 2016 co-ordinator Seru Serevi said he was grateful that TABS Investment and Taylor Guitars saw the value the music industry could bring to our country.
“This sponsorship shows that Fiji is on its feet! Our industries are strong and we are rebuilding quick from our problems,” Serevi said.
“Fiji is a small country but we do have quality, quality music, quality musicians and, of course, the quality wood that makes the world’s best guitars.”
By Siteri Sauvakacolo
The Fiji Times, Thursday, March 17, 2016